Case Study: Underdale High School Website, Photos, Video & Communication Tools
This one was a lot of fun.
We had the opportunity to work with the fantastic team at Underdale High School on a full digital refresh — bringing together a bold new website, professional photos and video, and rolling out the HAIL communication platform to support newsletters and school updates.
🌐 Check it out:www.underdale.sa.edu.au
From the start, this project was all about identity, voice, and community pride. We worked closely with Mary-Lou Michael, PJ Willmott, and the passionate UHS team to bring their vision to life in a way that felt authentic, vibrant and student-centred.
Built Around the ‘U’
One of the standout features of this project was the clever use of branding and storytelling. “The Journey Starts with U” isn’t just a tagline — it’s a central message woven throughout the site, including a custom section that speaks directly to prospective students and families.
We even mirrored that idea in the design: the homepage includes a custom quick links area shaped like a ‘U’, making navigation simple, accessible, and aligned to the brand.
Visuals with Impact
The school’s pride shines through in the high-quality photos and video we captured on site. We made sure everything aligned with the school’s style guide — from colours and uniforms to tone and values — ensuring consistency across platforms.
And it’s not just the website that benefits — Underdale has already used the images for their school bus wrap, newsletters, and other promotional material. (Yes — we always supply both high-res and web-optimised files so schools can use them for print, signage, social media, and beyond.)
Smarter Communication
As part of the project, we also rolled out HAIL — our go-to communication and newsletter app. It makes it easy for the school to share updates across the website, email, and social media in one simple workflow. It’s already making a big difference in streamlining parent communication and showcasing student stories.
